A site that works as hard as their engineers.
A complete redesign and ongoing evolution of altenusa.com, turning a legacy WordPress build into a high-performing, integration-connected platform that guides prospects from complex engineering capabilities to the right conversation.
We launched the redesigned site on March 23, 2026, and continue to optimize it as ALTEN’s services, industries, and content grow.
The relaunched altenusa.com
25%
more site views / 23.3K to 29.2K
15%
Increase in visitors / 12.8K to 14.8K
32%
increase in search-engine referrals / 5,007 to 6,589
8%
improvement in views per visitor / 1.82 to 1.97
32%
more careers page views / 7,135 to 9,437
48%
increase in job-board click-throughs / 4,231 to 6,277
Measurement: Jetpack Stats period-over-period comparison of two consecutive 56-day windows: April 24–June 18 versus June 19–August 13, 2026. Views per visitor is derived from rounded totals. These figures describe growth within the measured period, not a pre-redesign baseline.
Two companies, one new identity.
ALTEN USA’s 2022 merger with Syncroness created a larger, more capable engineering consultancy — but its web presence hadn’t caught up. The existing site sat on a Bootstrap-heavy WordPress build and reflected a much narrower offering.
ALTEN needed a site that could scale with their growth, serve both talent recruitment and B2B client acquisition, and connect to their internal Microsoft 365 tooling — without a bloated plugin stack.
01
Dated visual design not representative of a national engineering consultancy competing for enterprise clients and top technical talent.
02
Bootstrap-heavy theme with unnecessary overhead, no WebP, no CDN, no modern performance work.
03
No recruiting pipeline and no way to capture benched engineer profiles and route them to the recruiting team.
04
Fragmented taxonomy with 17 service areas and 6 industries with no structured, navigable architecture.
05
No content marketing with no Insights hub, white papers, or case studies to support SEO or sales.
A deliberate stack.
Every layer was chosen to scale, stay fast, and connect to the tools ALTEN already runs — no page builders, no framework bloat.
CMS · Hosting · CDN
Fast by default
A custom block theme on the native WordPress editor — no page-builder dependency — hosted on WP Engine with EverCache®, and fronted by Cloudflare for edge caching and security.
- WordPress · WP Engine EverCache®
- Cloudflare CDN · WAF · DDoS mitigation
- HSTS enforced · DNSSEC protected
Front-End · Media
Lean and modern
Component-based SCSS with CSS custom properties — no SASS variables, no utility frameworks. All media modernized for weight and speed.
- Zero Bootstrap / Tailwind dependency
- WebP imagery · 25–34% lighter than JPEG/PNG
- WebM hero video · SVG brand marks · lazy loading
Integration · SEO
Connected & findable
A Power Automate pipeline links the site to ALTEN’s SharePoint recruiting database, and a full structured-data layer makes the content findable.
- Gravity Forms → Power Automate → SharePoint
- 17 services + 6 industries, cleanly structured
- JSON-LD · GTM · sitemaps · Open Graph
A complex site that feels easy to explore.
Seventeen services, six industries, and a growing resource library could easily become a maze. We designed custom navigation and discovery systems that reduce dead ends, reinforce recognition, and keep every search focused on the visitor’s intent.
1 map, 2 geographic stories
A custom interactive map lets visitors switch between ALTEN’s worldwide footprint and U.S. delivery centers, then move from region to location without leaving the page. It turns dense presence data into a clear visual path for understanding scale and finding nearby expertise.
Recognition at a glance
Anchored at the bottom of every industry page, a collapsible SVG icon picker gives each market a visual sub-brand, identifies the current destination, remembers the visitor’s preferred state, and makes cross-industry navigation immediate.
17 paths, 0 dead ends
A sticky, circular previous-and-next control creates a continuous journey through all 17 services. It recedes during downward reading, returns with upward intent, and stays present at the natural decision point at the bottom of each page.
Custom capability explorer
Near the close of every service page, a scroll-driven desktop sequence pairs each capability with sticky, crossfading imagery instead of another dense list. On mobile, the same content becomes a focused swipeable story.
Focused search by intent
Case studies and white papers use dedicated keyword, industry, and service filters with shareable URL state and partial page updates. Keeping resource discovery distinct from global site search gives each search mode a clear purpose.
Benchmarks.
Architecture and delivery gains over the prior VOCSO build — benchmarked with Google PageSpeed Insights and Lighthouse against the live altenusa.com.
| Metric | Old (VOCSO) | New (DAPD) | Status |
|---|---|---|---|
| Performance · Desktop | N/A | 89 / 100 | Benchmarked |
| Performance · Mobile | N/A | 57 / 100 | Benchmarked |
| SEO | N/A | 100 / 100 | Benchmarked |
| Accessibility | N/A | 84 / 100 | Benchmarked |
| Best Practices | N/A | 100 / 100 | Benchmarked |
| Cumulative Layout Shift | N/A | 0.00 | Benchmarked |
| Architecture | Bootstrap · Basic WP | Custom SCSS · Cloudflare | Improved |
| Indexed pages | ~15–20 | 35–50+ | Improved |
| Service / industry pages | Flat, minimal | 17 · 6 | Improved |
| Image format | JPEG / PNG | WebP · SVG · WebM | Improved |
| HTTPS / transport | HTTPS only | HTTPS · HSTS · DNSSEC | Improved |
Method: point-in-time launch scores captured with Google Lighthouse / PageSpeed Insights against altenusa.com — desktop 89 and mobile 57 performance, SEO 100, best practices 100, accessibility 84, and a perfect 0.00 cumulative layout shift (LCP 1.8s desktop). Old-site scores are unavailable — the prior staging URL blocked crawlers — but the architectural gains are documentable regardless.
The internal consultants pipeline.
When an ALTEN engineer rolls off a project, they need to be matched to the next one fast. We built one form and one automated pipeline that lands their profile directly in the recruiting team’s SharePoint directory as one source of truth.
01
Trigger: Engineer submits the IC Entry form
A Gravity Form at /ic-entry/ collects 20+ fields — skills, expertise, location, availability, and a resume upload.
02
Webhook: Gravity Forms POSTs to Power Automate
A JSON payload — values keyed by field ID — fires to the Power Automate HTTP trigger endpoint.
03
Gate: Validate the resume URL
An HTTP GET checks the resume link. The flow only proceeds on a 200 — no partial records with broken links.
04
Lookup: Search SharePoint by email, then upsert
Found → PatchItem with null-coalescing, preserving curated data. Not found → PostItem creates a fresh record.
05
Storage: Download, rename, upload, link
The resume is fetched, renamed to a name-based slug, uploaded to the IC Database Resumes library, and its URL written back to the record.
For the Nerds — Power Automate flow technical deep dive
Flow Architecture
What’s actually happening
An HTTP-triggered cloud flow connected to SharePoint Online via a shared connection. The trigger accepts Gravity Forms’ webhook payload — values keyed by numeric field ID ("4" = ALTEN email, "21" = resume URL).
The Upsert Pattern
Idempotent by design
Queries SharePoint with $filter=ALTEN_x0020_Email eq '{email}', then branches on result length. Engineers resubmit as things change and the flow updates rather than duplicates.
Null-Coalescing
Preserving curated data
Each update field uses if(not(empty(triggerBody()?['15'])), …, existingValue) — a recruiter’s manual enrichment is never overwritten by an empty optional field.
Resume Handling
Dynamic slug + extension
Filename built from the engineer’s name — lowercased, hyphenated, stripped — with the extension from last(split(url,'.')). Supports PDF, DOCX, and more.
The IC Entry form — front door to the pipeline
What changed.
Zero framework overhead
A custom SCSS component architecture with CSS custom properties for runtime theming — no utility-framework dependency.
More meaningful exploration
Site views increased 25% while visitors increased 15%, lifting views per visitor by approximately 8% across the redesigned journeys.
From flat to structured
Seventeen services, six industry destinations, and a more focused Insights hub helped search-engine referrals grow 32% between matched periods.
Recruiting journeys gained momentum
Careers page views increased 32% and outbound job-board clicks increased 48%, showing stronger progression from exploration to open roles.
One form, one database
The Power Automate pipeline ended manual data entry — engineers self-report and data lands in SharePoint automatically.
One company, finally
ALTEN USA and Syncroness now read as a single, unified firm — one consistent visual language across every page.
Ready?
Let’s build a brand and digital experience made for what’s next.