A storefront as considered as the blooms.
A bespoke WooCommerce build for Weston Farms — an editorial, shoppable storefront with on-site events and members-only collections, on a custom block theme.
westonfarms.com — the storefront
A boutique, not a template.
Weston Farms sells hand-crafted magnolia and floral pieces to a discerning audience. An off-the-shelf store couldn’t carry the brand — they needed something that reads like a magazine and sells like a boutique, with room for events and gated, members-only collections.
Editorial commerce, done bespoke.
Every layer was built for the brand — no page builders, no generic store chrome.
Storefront
A custom WooCommerce theme
A custom block theme on WooCommerce — no page-builder dependency — with a Tailwind-based design system driving a consistent, editorial storefront.
- Custom WooCommerce block theme
- Tailwind design system (WindPress)
- Cormorant Garamond + Quasimoda type
Beyond the cart
Events & members-only
Custom plugins extend WooCommerce for the brand’s needs — on-site events and gated collections that stay native to the store.
- Custom events system (wf-events)
- Members-only, gated products
- Shoppable, editorial product layouts
Fast & findable
Built to perform
Modern hosting, media, and structured data keep the store quick and discoverable.
- WP Engine hosting · Cloudflare
- WebP media · lazy loading
- JSON-LD product structured data
Brand-true from hero to checkout
What changed.
Reads like a lookbook
An editorial storefront that carries the Weston Farms voice on every template — and still converts like a boutique.
Events & members
Gated collections and on-site events, native to WooCommerce — no bolt-on third-party tools.
Zero template debt
A bespoke block theme + Tailwind system — brand-true type, color, and restraint throughout.
Ready?
Let’s build a brand and digital experience made for what’s next.